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Fire Service Marketing

01/05/2012
By Tim Hyden As a young child I remember picking vegetables out of my grandmother's garden, setting up a little table and chair near the road at the end of her driveway, and arranging the vegetables neatly in a row on the table. I then propped up my "Vegetables for Sale" sign and waited for my first customer--and waited and waited and waited. As car after car drove by, my enthusiasm for great wealth began to wane. Eventually, my grandmother, certainly affectionately smiling at my effort, dutifully helped me gather up my unsold inventory and trudge back up to the house. Though the vegetables rarely went to waste, I remember being so disappointed that no one else seemed to see the...

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