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HAIX Unveils New Look, Logo at FDIC 2012

HAIX, a leading manufacturer of innovative and high quality firefighting, rescue, law enforcement, hunting, and forestry footwear introduces an all new look to their North American market. With the new look debuting at FDIC 2012 in Indianapolis, HAIX is restructuring its whole presence. Since the previous appearance with two logos repeatedly caused confusion among customers regarding exact brand identification, the two company symbols have been combined to from one common logo. The name HAIX was once composed by the founder of the company, Xaver Haimerl, from the first three letters of his surname, to which he added the first letter of first name. "Our absolute focus is on the global...

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