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BY KENNETH O. BURRIS, JR.The U.S. Fire Administration (USFA) launched the new nationwide Prevent Fire. Save Lives campaign at the Fire Department Instructors Conference in Indianapolis, Indiana. The campaign is the USFA's first major public step toward a recently set goal of reducing the loss of life by 50 percent over 10 years in the "65-years-and-older" age group. The campaign works to empower at-risk group populations, educate the general public, and urge fire service organizations and groups working with older Americans to join together to take action to reduce fire deaths among this age group. The campaign will disseminate TV, radio, and print PSAs, as well as fact sheets and oth...

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