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Mobile Technology

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Fri, 6 May 2011|


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When it was -- Burnham and his director of research and development. This is the new title within the company of -- well. And it's it's kind of an exciting position that -- and to be able to offer research and development department that. Continues to stay abreast of technology and and work on specifically mobile applications at the moment. Diane mentioned along she's been in the Internet which got me thinking how long had been the Internet and I think it's 24 years it. Goes back even before was called the Internet. So have been in the matrix for a long time. To get started -- wanted to talk a little bit -- -- mobile market share. Obviously there a lot of different platforms out there apple the apple product suite -- being one of the largest in the US. And you can see these percentages 35% roughly using apple products. Another 28% almost using Blackberry. And and android is at 27%. And this operating system has been around for less than two years -- this is pretty phenomenal adoption. In the past six months injury has risen 17%. Blackberry is declining and I OS is down 3%. But this pre -- the release of the Verizon iPhone. And it predates the release of the iPad -- of these numbers will be in -- The start with a little quiz here how many people out here have a Smartphone. They pretty much everybody -- have an apple Smartphone. President and how many have an android powered Smartphones. -- -- All right still some what -- users out there the market is definitely changing -- I OS the apple product suite accounts for 2% of overall web browsing so that's a pretty staggering statistic -- you look at. The percentages that are showed on previous slide and those were US based in in the international markets. -- OS represents an even smaller market share. For 2% of worldwide what growth in coming from apple devices is pretty phenomenal apple users. -- -- Internet access. And mobile browsing continues to grow. And right now it's at four point 3% of traffic global EC can see that Iowa since accounting for roughly half of all mobile web browser. And mobile web browsing between now and 2015 is expected to grow 26 times. Which is just staggering amount of data. And to put that in two. Somewhat tangible terms. That's the equivalent of nineteen billion dvds in web browsing or 636. Quadrillion text messages. So if any -- you have teenagers. This could be a challenge for them to get them and text messages. And by 2013. It's anticipated that it. Internet video usage will grow and 65%. Will come from mobile devices. So smaller fraction of that -- come from. Internet based DVRs and things like that that are capable of streaming Netflix and from there is typical computer laptop computers and and so on. User behavior is also changing. For media company like and while with the publication would fire engineering typically we had magazines and we have web sites. And we have a a cool of the audience that we knew very well we knew all kinds of things about them we had a fairly one directional flow of information. But now. We have magazines and what sorts of course we continue to expand -- with -- videos social media. Mobile browsing mobile applications. And technology next whatever that proves to be. And now we're sending that out too -- same group of users. But there's a few more people -- there as well that we're now able to to interact with. And that the big shift here is not the scope of the audience so much as the fact that the audience. Is now able to communicate back to us so we have a bi directional relationship with these people. Which is fantastic we push information how we get feedback back from the users in much greater volume. And were able to adapt our content and our technology platforms to -- those needs. And -- focus right now is on. Native apps for two platforms iphones and -- the Iowa suite including iPad and android based devices as well. For Iowa sort of the -- -- for -- while its mission accomplished we have a fire engineering. IPhone app out today and we also have a fire engineering iPad. Out -- out today. And our next mission starting. As early as April 1 rule will be to migrate all of that to injury. Here's a quick look at our app does anyone have the app installed on their device. You've got a few -- period. If you have an apple device and you're here to show there's also FDIC content nested within the -- now. Policy can get all your schedules and things like -- shuttle schedules events schedules and all kinds of -- goodness in there. And we also have an iPad app that came out it was released on February 28. But he can see here. We have over 8000 downloads of our. IPhone app and that amounts to the number here is obsolete actually it's over 80000 page views a month. Going on within the app itself we're not linking people back to a website but displaying full content that users can interact with within the -- And the fire engineering -- as I mentioned was approved on Federer 28 by apple. And we haven't done a lot of promotion yet because of -- -- was gearing up for this main event. And already we have over 500 downloads that application. Android apps. -- a little bit trickier because the marketplace is quite fracture there -- tons of device manufacturers from Samsung to Motorola. Two our troops and others. When Mike is talking out here. So it's it's a little bit more difficult to develop for these platforms because there are. Almost and it it seemingly infinite number of screen resolutions and sizes and manufacturers. So we will focus on this we won't get this solved for android. And then as David talked about earlier for other platforms including Blackberry for the time being we're going to rely on. In mobile enhanced website presence so that we we can essentially become device agnostic with our content. Before transition things over to Michael who will talk all about SCO. The thing I wanted to stress here is that -- -- mission is. Not to adopt any particular technology it's not that we have a great relationship with apple and we -- -- continue that -- we want to. Pony up with Google and the android operating system. It's really we want to make sure that we get our content to where users are and when they want that content so no matter where they go what they're doing. Will make sure that we're there with technology next.

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