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Moore (OK) Tornado: Lessons for the PIO

Thu, 23 May 2013|

Bobby Halton comments on how a fire department public information officer (PIO) needs to be able to communicate properly with the media after a large-scall incident.

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Transcript

[MUSIC] If you're a PIO, a public information officer in a fire department, take a look behind me here. You've got Anderson Cooper, Fox, CNN, CBS, ABC, NBC, they're all here. So, better pay attention to learning how to do a good press conference. Learning what you can say and what you can't say. How to work within the incident command system. And get your information out so that the information you're giving is credible and logical, cuz this could be your community next.

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