Leadership

Advertising in Fire Prevention

Issue 2 and Volume 66.

Advertising in Fire Prevention It is proposed by the National Board of Fire Underwriters to inaugurate a novel campaign of fire prevention, in the form of full-page advertisements inserted in prominent daily and weekly mediums of general circulation, such as magazines, newspapers, and farm journals that have a large clientele of readers, especially throughout the smaller cities and towns and country districts. The plan is a wise one, in that the newspaper magazine and journal of general circulation is an excellent medium through which to reach the public and that an advertisement, properly displayed, is much more likely to attract the readers of these papers than the usual type of reading notice. It, however, occurs that this campaign might profitably be extended also to the class and trade journals, as the safeguarding of the factory and warehouse is fully as important as that of the city home and the farm…

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