Leadership

Should Attract a Lot of New Subscribers

Issue 12 and Volume 71.

Should Attract a Lot of New Subscribers THE powerful appeal that Supt. Beekman C. Little, former President of the A. W. W. A., recently made for the technical press, mentioning FIRE AND WATER ENGINEERING as the type of publication that every official concerned with water supply problems should read regularly, is already bearing fruit. Here, for example, is a typical letter: He Intends to Stick “I have before me your circular letter of March 3rd and have received others lately also, but this one is a peach and should bring a lot of new subscribers, especially if the prospect heard, as I did, Mr. Little’s talk which you quote. However, you are wasting postage on me, for the reason that I am now a subscriber and have been for some years, also I intend to stick as long as you keep the paper at its present standard (even if the…

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