Leadership

Going Up!

Issue 14 and Volume 75.

Going Up! EXPRESS to the steenth floor! Step this way, gentlemen, without crowding or pushing, and go up with FIRE AND WATER ENGINEERING! For we are going up; just how far we don’t know, but we do know that we will go as far as we deserve. And we know that to deserve we must serve. Up! Our office records show that our circulation is going up at a most encouraging rate, both as to quantity and quality. Our type of readers is the very highest and truly representative of the great field we cover. Up! Our advertising patronage is going up—steadily but surely. (Note the splendid advertising representation in this issue—all firms you will be glad to do business with.) And Up! Best of all, FIRE AND WATER ENGINEERING is going up and up in the estimation of the real leaders of the fire protection and water supply field.…

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