Slogan Adopted by Fire Equipment Men

Issue 26 and Volume 78.

Slogan Adopted by Fire Equipment Men “Fortify For Fire-Fighting!” This is the slogan just adopted by the Fire Equipment Manufacturers’ Institute, after a nationwide contest. The use of a slogan by this industry forms part of a concerted effort being made by a number of agencies to bring to the attention of the American public the need for reducing the unnecessarily great fire loss. The contest for a suitable slogan by the institute resulted in many thousands of suggestions being received from all parts of the United States and Canada and the judges found a difficult task ahead of them in making a selection, as so many of the slogans submitted were excellent. The sentence quoted heretofore was finally chosen and a prize of $1,000 was awarded to Charles L. McHugh, Standard Action Company, Cambridge, Mass., who submitted it. This slogan will be given wide publicity by all of the…

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