Leadership

Slogan Adopted by Fire Equipment Men

Issue 26 and Volume 78.

Slogan Adopted by Fire Equipment Men “Fortify For Fire-Fighting!” This is the slogan just adopted by the Fire Equipment Manufacturers’ Institute, after a nationwide contest. The use of a slogan by this industry forms part of a concerted effort being made by a number of agencies to bring to the attention of the American public the need for reducing the unnecessarily great fire loss. The contest for a suitable slogan by the institute resulted in many thousands of suggestions being received from all parts of the United States and Canada and the judges found a difficult task ahead of them in making a selection, as so many of the slogans submitted were excellent. The sentence quoted heretofore was finally chosen and a prize of $1,000 was awarded to Charles L. McHugh, Standard Action Company, Cambridge, Mass., who submitted it. This slogan will be given wide publicity by all of the…

Subscribe to unlock this content

Subscribe Now