Leadership

Telling the World

Issue 4 and Volume 85.

Telling the World WHEN Gus L. Day, ex-chief of Mendham, N. J., recently placed on the market his new metal hose bridge which protects hose and keeps traffic moving, he knew from experience that he had something every fire department needs. But he knew, too, that it would remain a deep, dark secret unless he told the whole fire fighting world about it— and he did. Here’s what he writes: “I am glad to inform you that my first advertisement featuring the Day Metal Hose Bridge, which appeared in the March issue of FIRE ENGINEERING, is bringing me very satisfactory returns. I have already received inquiries from quite a few fire chiefs and fire equipment houses and expect to do a good business as a result.” All of which proves, for one thing, that fire departments are still buying what they need. Probably the chief trouble with business today is…

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