New York Starts Drive to Reduce False Alarms Ten thousand placards, such as the one illustrated, have been printed for the New York Fire Department to be used in a campaign to lower the number of false alarms which are turned in each year. Commissioner McElligott said that there were 12,800 false alarms in 1935, and that even though this was less than the number for 1934, it is still an appalling number. Last year’s false alarms cost the city about $640,000, or approximately fifty dollars an alarm. The cards are to be attached to the spade handle of fire alarm boxes. The printed message on the card lists the fines for the misdemeanor and asks if the thrill of sending in the alarm is worth the punishment.