For Manufacturers! IT’S not turkey dinners we are handing out this November (whatever the date the President has set for Thanksgiving), but ideas. FIRE ENGINEERING is full of ideas for the careful readers—that is its purpose and function. We know that our subscribers value it highly for what it gives them. But it is particularly for the manufacturers that we have an idea to pass along on this page today. It is just this: Your only salesman that creates new prospects in large numbers is your advertising. Think that one over—and remember that for reaching the fire field this publication can fell your sales story to practically all of your logical customers at minimum cost — without waste. Happy Thanksgiving to all our readers—you are all one family!