Milwaukee Fire Department Reaches TV Viewers The Milwaukee Fire Department was able to reach an estimated one million television viewers Saturday evening, November 10, with tips to reduce fire danger in the home. The time was made available to the department by the Jos. Schlitz Brewing Company during intermission on the “Schlitz Saturday Night Theatre,” carried regionally over WTMJTV, Milwaukee. Battalion Chief Edward McCabe (right) points out common home fire hazards in a cutaway model. Other participants in the public service feature were (left to right) Jack Brand, Schlitz master of ceremonies and Bruce Kelley, chairman of the Fire Prevention Section of the Milwaukee Chamber of Commerce.