Leadership

Public Relations—Once Again

Issue 7 and Volume 122.

Public Relations—Once Again The Editor’s Opinion Page Public relations for the fire service is a subject that is always in our minds and one which we go on about no end. We are prompted to say this because of a recent article on volunteer fire fighting that appeared in the Wall Street Journal. As usual in any article on fire fighting that appears in the general press, this one was vague, full of half truths and old truths, and it didn’t really get anywhere. What struck us though, was the statement in the article that “most part-time firemen get little instruction in new techniques such as coping with dangerous gases and using foam to fight fires.” This was supported by a direct quote that was attributed to an assistant chief of a volunteer fire department who said: “A lot of volunteers don’t understand their work. They shun new ideas because…

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