Rx for Dedication Is Child’s Play

Issue 8 and Volume 125.

Rx for Dedication Is Child’s Play How do you get citizens to come to city dedication ceremonies? How do you get citizens to come out and see what their money is being spent on and to find out why? Dedications usually attract only a few hundred people at best. Last April, Johnson City, Tenn., found a way to attract thousands of citizens to the dedication of a new fire station. It was the 50th anniversary of the city’s first fire station and a fire station had been built to replace it. So we geared our dedication activities toward the people in town who appreciated the firemen and fire department the most—the kids of course. First of all, every elementary school child in town received a written invitation through the schools that read: “Come join the celebration—All Johnson Citians—ESPECIALLY KIDS! on Sunday, April 23, 2-6 p.m. There will be free fireman…

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