Annual Reports Make Good Public Relations

Issue 4 and Volume 133.

Annual Reports Make Good Public Relations features The Editor’s Opinion Page Every so often we run through a bunch of annual fire department reports that are sent in to us. Some come from a big city, some from a small city and some—not many—from a volunteer department. The purpose behind these annual reports is, or should be, to make points with the town fathers and particularly with the town citizens. The aim, of course, is to get more and better support for the department. Some of these annual reports are excellent—lengthy but not too lengthy, well presented on good paper with good graphics and photos and an attractive cover. Others are mediocre, and some are absolutely poor. But no matter how you grade them, they are better than not submitting anything. The annual report should begin with a letter of submission (common to all reports) written by the chief of…

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