Leadership

To Teach Preschoolers Safety, USFA Explores Route on ‘Sesame Street’

Issue 9 and Volume 133.

To Teach Preschoolers Safety, USFA Explores Route on ‘Sesame Street’ features Fire Prevention in Action Illustrations by Guy Schum In recent months the United States Fire Administration has participated in one of the most challenging, and rewarding, fire safety studies ever taken—television fire education for preschool children. If you were to select the most knowledgeable organization to work with you in preparing a report for fire educators and television programmers to use in developing fire education messages for the preschool child, your choice would probably be the same as the USFA— The Children’s Television Workshop (CTW), producers of “Sesame Street,” now in its 11th season. Television is a medium widely used by preschoolers (the average child watches 25 hours per week), and because “Sesame Street” in particular has been successful in teaching educational messages to preschoolers, the Fire Administration in February 1979 awarded a $10,000 grant to CTW to study…

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