Leadership

Marketing Strategies Get Results in Safety Education

Issue 9 and Volume 133.

Marketing Strategies Get Results in Safety Education features Fire Prevention in Action Fire Fighters have done commendable work over the years nurturing their fire prevention foster child. But today, there is much more to public fire safety education than taking a reserve engine to an elementary school and squirting water to the squeals of third-graders. A department can conduct safety education without installing a Ph.D. at every fire station, but professional educators and a dedicated staff trained as educators are necessary if a department is to develop and deliver school, neighborhood, and media programs. Also, educator staffs should include individuals with marketing and advertising skills so fire educators will know how to reach large, diverse audiences with their fire prevention and survival messages. Public fire safety education is a systematic attempt to disseminate information on various aspects of fire prevention and survival. Through behavior-oriented instruction, public fire educators persuade people…

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