Issue 9 and Volume 146.

MARKETING BY THE NUMBERS, CONTINUED RANDOM THOUGHTS I recently was a participant in a workshop exploring the probability of an organization’s producing universal tactical suggestions as an aid to marketing its starting problems. One participant stated that “ …in many instances, levels of personnel intervention and commitment are inappropriate to the size and/or degree of involvement or risk that is evident on our arrival.” One cannot disagree with this statement — as a matter of fact, it was soundly applauded by attending fire service members. The degree of risk at occupied structure fires is in inverse proportion to the amount of trained personnel arriving and the time lapse between the ignition and that arrival. In addition, the inverse proportion can be positively influenced by the levels of leadership, training, and experience of those arriving. last month, we discussed the staffing levels needed to mount an aggressive attack in a strip…

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