Firefighting

MARKETING THE MISSION

Issue 1 and Volume 154.

The fire service, like other professions, has a tendency to follow trends. We sometimes do things because they are the “thing to do” at a particular given time. Some departments become trendsetters when they develop plans and solutions to certain fire service problems and truly effect change for the better. In many cases, a department may jump to implement someone else’s solution in the department and then wonder why it did not work if the solution failed. Each department has unique problems and factors that require some creative thinking to resolve. Even though someone else’s solution may provide some commonality and benefit, we must realize that it may not be a “plug-and-play solution” for our individual department. Many trends have taken hold in the past two decades. It is important to learn from the way our fire service handled these trends and implemented changes, or we may recreate the same…

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