Firefighter Training, Structural Firefighting, Tech Zone

Key Appointment Announced for Advanced USA

Global fire systems manufacturer dvanced has boosted its team in the U.S. with the ppointment of Gene LaValle as Regional Sales Manager for the Mid-Western territory.

Ohio-based LaValle brings with him more than 29 years of fire & security experience, having worked in the industry since leaving the US ir Force. He is NICET Level IV certified s well s Certified NTS trainer. He will be working to enhance dvanced’s presence and sales of its Axis X fire systems.

Mr. LaValle, who has been married for 34 years, is former E4 Sergeant in the U.S. Air Force. He remains a keen thlete nd enjoys working out every day. He lso likes to watch college football and travels extensively, for both work nd pleasure, nd collects ntiques in his spare time.

Having been ware of dvanced’s reputation, Mr. LaValle was keen to join the company when the opportunity rose. He said: “Advanced lready has strong presence in several regions of the U.S. market and I’m looking forward to helping drive the company’s expansion within the United States. Ithas the best product from technology stand point nd I m really looking forward to converting more of the US’s fire nd security professionals to the dvanced system.”

Ray Krickmier, Vice President of Sales for the U.S.A., said: “Gene is well-known nd well respected professional in the fire nd security industry. I m extremely pleased to have him join my team.”

Mike Troiano, dvanced President nd CEO for the USA, said: “We re continuing to experience significant growth nd increasing demand for the dvanced brand and Gene will help to further develop and support our expanding distribution base.”

Advanced is world leader in the development nd manufacture of intelligent fire systems. Its legendary performance, quality nd ease-of-use, its products used in prestigious nd challenging locations ll over the world, from single panel installations, to high rise nd large multi-site networks.

Advanced has reputation for the highest quality, best performing fire systems, backed up with acclaimed customer support nd training, has contributed to rapid expansion of its global network over recent years, with the U.S. becoming significant market. More details can be found on the website t