Fire Prevention & Protection, Leadership

South Metro Fire Rescue Authority Optimizing Fleet, Reducing Non-Emergency Vehicles

South Metro Fire Rescue Authority (SMFRA) is partnering with Enterprise Fleet Management to optimize its local fleet of light-duty non-emergency vehicles and reduce costs.

As part of its new fleet management strategy, SMFRA will reduce its current fleet by up to ten vehicles and pool several others to increase utilization. Prior to the partnership, SMFRA managed 51 non-emergency vehicles that it replaced, on average, every 15 years. Enterprise Fleet Management will provide 31 new leased SUV’s and pick-up trucks and, once fully implemented, the partnership is estimated to save SMFRA $15,000 per year.


SMFRA uses its fleet to provide fire prevention, life safety, emergency and rescue services to nearly 195,000 residents in the south Denver metropolitan area. “Safety is critical in our line of work and we need our entire fleet to be reliable,” said Vince Turner, assistant chief of support services for SMFRA. “Partnering with Enterprise Fleet Management to manage our light-duty non-emergency vehicles increases the efficiency and reliability of our fleet, as well as frees up our mechanics to focus on maintaining our first-responder vehicles.”


Enterprise Fleet Management, a full-service fleet management business, will provide routine and regular maintenance, vehicle registration and use reporting for these vehicles, as well as a fuel card program that automatically monitors fuel purchases and miles for each vehicle. Once the vehicles have reached the optimum point in their lifecycle, Enterprise will leverage its remarketing expertise to auction and resell the vehicles for the SMFRA.


“Our local partnership with the South Metro Fire Rescue Authority ensures that their teams will always have new and reliable vehicles to do their important work,” said Steve Bloom, president of Enterprise Fleet Management, which operates more than 50 fully-staffed offices nationwide. 


“Replacing a large number of vehicles every few years can be a major capital expense,” Bloom noted, “but we can help organizations like SMFRA manage that cost and give them peace of mind that their fleet is well-maintained and cost-efficient.”


For more information about Enterprise Fleet Management, visit or call toll free 1-877-23-FLEET.