The Firefighters Support Foundation’s (FSF) newest training program is now available. “Our Social Media for Fire Departments program is aimed at departments that want to start or beef up their social media program,” says FSF President David Kenik, “No fire department can now afford to be without one.” The program consists of a 30-minute video presentation and an accompanying PowerPoint presentation.
The presenter is Ron Morgan of the Hillsboro (OR) Fire Department. He is the social media director for several public safety organizations and has experience in public safety and political social media programs.
The program discusses the need for a dedicated social media program, the audiences for it, the content appropriate (and not appropriate) for social media, how your agency’s social media program can leverage your community’s support—particularly in times of needed funding and recruitment, how it builds support from and connection to your community, and more. It discusses the needed equipment (minimal), which social media platforms to start with, and how to actually go about rolling out an effective social media presence for your agency.
The program is free to all members of public safety and emergency management agencies.