Apparatus & Equipment, Tech Zone

Social Media: Why YouTube Takes Priority

Issue 5 and Volume 173.

By ERIC HURST It took just six months to create the most watched fire department YouTube channel in the world. My partner Connor’s first week on the job in the Public Information Office concluded with our filming our first “vlog” (video blog) and uploading it to YouTube. Little did we know how clicking the “Publish” button that day would change our lives and increase our fire department’s popularity so dramatically. The Public Information Office’s tool compartment is brimming with social media platforms that we can use to increase community outreach, education, and recruitment, and YouTube has become our set of irons. RELATED FIREFIGHTER TRAINING Social Media: The Offensive Strategy Social Media: Tell Your Story; People Want to Hear It Hootsuite reports that every month, nearly two billion logged-in users visit YouTube. For perspective, that’s half of the Internet, and they watch one billion hours of video every day. Cisco predicts…

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