Crimson Fire expands dealer network in New York

Crimson Fire, Inc. is expanding its sales network in New York with the addition of three well-established dealers.

The Brandon, S.D.-based manufacturer of custom fire trucks and other rescue vehicles recently welcomed:

  • Har-Rob Fire Apparatus in Syracuse, which will serve a 19-county area in upstate New York

  • Hendrickson Fire Rescue Equipment on Long Island, which will serve 27 counties around the state

  • Priority Fire Apparatus and Service Center LLC in Courtland, which will serve a nine-county area in South-Central New York

“We are extremely pleased to welcome three such strong dealerships to the growing network of Crimson dealers,” said William F. Doebler, vice president of sales and marketing. “As we continue on a strong growth curve, Crimson is committed to attracting dealers known for exceptional sales and service. Har-Rob, Hendrickson and Priority Fire are excellent dealerships that have already begun to contribute positively.”

The new Crimson Fire dealers include:

  • Har-Rob: Har-Rob is a full-service dealer that offers apparatus sales and service, warranty work, preventive maintenance, parts and loose equipment sales. Founded in 1975, Har-Rob was one of the first companies in the country to bring preventive maintenance services to customers in their stations. Its entire sales team is either career or volunteer firefighters, while its service technicians either are or were firefighters.

  • Hendrickson is one of the largest apparatus dealers on Long Island. This year, Hendrickson is celebrating its 25th anniversary this year as a full-service dealership that offers apparatus sales and service. Its 30 team members have more than 300 years of combined experience in the emergency vehicles industry.

  • Priority Fire Apparatus: The principals of Priority Fire have more than 40 years of combined experience in the sales, building and service of fire apparatus. Priority Fire, which was launched in January 2005, offers complete service for apparatus, ambulances and law enforcement vehicles. All of its employees have also served as fire-rescue workers.

About Crimson Fire

Crimson Fire is a leading manufacturer of custom fire trucks and other rescue vehicles. A subsidiary of Spartan Motors, Inc. (Nasdaq: SPAR), Crimson Fire is committed to quality, value and innovation. Drawing on more than 130 years of excellence in fire truck manufacturing, Crimson Fire manufactures a full line of pumpers, rescues, aerials, quick-attack vehicles and other emergency-rescue vehicles from its facilities in Pennsylvania and South Dakota. For more information, visit


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