Fire Engineering Launches ‘Augmented Reality’ Ads

New Fire Engineering AR Ads from Samuel Hittle on Vimeo.

The April issue of Fire Engineering magazine included several “augmented reality” ads, which allow users with smart devices to interact with the advertisements in unique and innovative ways.  

Check out the video above demonstrating how these ads work–just another way Fire Engineering is using technology to help communicate its age-old messages about firefighter training. Video courtesy Samuel Hittle of the Wichita (KS) Fire Department.

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