Land Rover Launches Defender Above & Beyond Service Awards

Land Rover Defender

Across seven decades, Land Rover vehicles have earned a unique place in the hearts of humanitarian agencies across the world. The Defender continues this legacy and maintains its standing as a vehicle purpose-built for service. Inspired by the endless acts of service across the U.S. from extraordinary citizens this past year, Land Rover recently announced the launch of the “Defender Above & Beyond Service Awards” to celebrate U.S.-based charitable organizations that are making a positive impact in their local community. To honor the 70-year history of the brand, Land Rover will award a specially outfitted Defender to seven organizations to help further their charitable efforts.

Organizations must be U.S.-based 501(c)(3)1 non-profits, and among these qualifying groups are search and rescue orgs, first responders, and fire services. See below for additional details.

Entrants can nominate a non-profit charity or non-profits can nominate themselves by filling out the entry form and submitting an up to three-minute video that shares what your charity is about, how it addresses a need in your community and how the Land Rover Defender will help to further your effort.

Starting with Search and Rescue, Land Rover will call for entries through Wednesday, April 7, 2021 before opening submissions for the next categories. Once selected by a panel of qualified judges, finalists’ videos will be posted on Land RoverUSA.com for public voting before submissions for the next categories take place. All winners will be announced on September 2, 2021.

CategoriesSubmissions OpenSubmissions CloseFinalists SelectionPublic VotingWinners Announced
Search & RescueMarch 9, 2021April 7, 2021April 8 – 16, 2021April 21 – May 3, 2021Sep. 2, 2021
First RespondersMay 3, 2021June 1, 2021June 2-11, 2021June 16 – 28, 2021Sep. 2, 2021
Fire ServicesJune 28, 2021July 27, 2021July 28 – Aug. 6, 2021Aug. 11-23, 2021Sep. 2, 2021

“Defender vehicles have been used for various humanitarian causes around the world for decades and with its recent return to the U.S., we wanted to expand on that legacy with ‘The Defender Above & Beyond Service Awards’ and celebrate organizations that know the value of community and drive to do great things with them,” said Joe Eberhardt, President & CEO, Jaguar Land Rover North America. “Over this past year, we have been inspired by the endless acts of service from people who embody the Above and Beyond spirit of Land Rover, and we’re excited to reward these individuals with new customized Defender vehicles so they can continue to help those around them.”

With a nod to the historic Land Rover Defender, the New Defender is the toughest and most capable Land Rover vehicle yet, combining a new body structure with all-new technologies and legendary engineering to create a Defender fit for the 21st century. The 2021 Land Rover Defender 110 is on sale now in the U.S. and is priced from $50,5002, the Defender 90 body style is also on sale now in the U.S. and priced from $46,1002. Configure your Defender at www.landroverusa.com/Defender.

For information on ‘Defender Above & Beyond Service Awards’, please visit LandRoverUSA.com or follow @LandRoverUSA on Facebook, Instagram or Twitter.

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