TheFireStore Announces Expansion in New Jersey, Pennsylvania

TheFireStore, the leading source for firefighting equipment and supplies, recently announced that it is now MSA’s sole distributor to the 750 fire departments in the state of New Jersey. As part of this landmark move, TheFireStore will exclusively service all of MSA’s Self-Contained Breathing Apparatus (SCBA) accounts and gas meters as well as offer a full range of specialized, innovative equipment and supplies, including the most advanced and user-friendly SCBA available today: MSA’s G1 SCBA. Since the G1’s release on November 21, 2014, TheFireStore has delivered 350 units and currently has over 2000 additional units on order.

In addition to MSA’s highly desirable SCBA line, TheFireStore will also exclusively distribute its thermal imaging cameras and gas detection meters. The territorial takeover only serves to strengthen the long-standing national allegiance between TheFireStore and MSA. TheFireStore became a distributor for MSA in 2004 and rose to be the number one distributor in 2008. TheFireStore has been in the top five MSA Fire Service Channel Partners in each of the last five years. Those rankings don’t factor in TheFireStore’s success with Cairns helmets (in which TheFireStore ranks number one year after year). “We were MSA’s number two distributor in 2014, so continuing to expand our partnership with additional territory is a logical next step. We’re excited about what we can bring to New Jersey, not only with MSA, but with many other industry-leading brands as well,” said Witmer Public Safety Group, Inc.’s Vice President of Sales James Witmer.

In order to bolster its already strong sales presence in the region, which consists of Public Safety Equipment Specialists Chris Bullock and Kevin Moul representing the southern and northern regions of the state, respectively, and Mike Oglialoro representing Hunterdon County, TheFireStore has opened three positions for qualified fire-service industry sales representatives.

“We are currently soliciting for sales reps,” Witmer said. “Specifically, we are seeking qualified sales people in our industry as well as service technicians.” If you or someone you know would make a great addition to the sales or service teams of one of the nation’s leading multi-channel distributors, please visit the Job Postings section of TheFireStore’s Web site.

TheFireStore’s acquisition of sole distributorship in New Jersey comes on the heels of TheFireStore having being awarded a highly coveted MSA SCBA award from Baltimore County, Md. These exciting moves have brought a wave of reinforced vigor and enthusiasm among TheFireStore’s current sales reps in the region.

“This expansion is great,” Bullock said. “MSA is one of the biggest names in the industry, and I’m happy to have this product line in New Jersey.” Accompanying the New Jersey expansion is the addition of Wayne and Pike Counties in Pennsylvania, which only solidifies TheFireStore’s already impressive presence in Eastern Pennsylvania.

The MSA G1 Breathing Apparatus represents an entirely new and innovated approach to SCBA design and function. With one patent granted and 13 patents pending, the G1 SCBA was designed side-by-side with firefighters. The result is an SCBA that features a vastly lighter facepiece; a more ergonomic harness; improved weight distribution; a “Central Power” unit that powers the entire SCBA from a single battery compartment; darkness-and smoke-piercing “buddy lights” that provide visible indicators of critical air supply data from any angle; and improved voice amplification communications, all of which come standard on every MSA G1 SCBA. Together, these innovative features help deliver a higher overall level of safety for firefighters.

About TheFireStore and Witmer Public Safety Group, Inc.

TheFireStore, a division of Witmer Public Safety Group, Inc., offers product lines from more than 400 manufacturers. Witmer Public Safety Group’s motto is Equipping Heroes™, and this continues as they extend their commitment to provide the industry’s best equipment and supplies to the professional men and women who serve to ensure the public’s safety. For additional information, please call (800) 852-6088 or visit

About MSA

Established in 1914, MSA Safety Incorporated is the global leader in the development, manufacture and supply of safety products that protect people and facility infrastructures. Many MSA products integrate a combination of electronics, mechanical systems and advanced materials to protect users against hazardous or life-threatening situations. The company’s comprehensive line of products is used by workers around the world in a broad range of markets, including the oil, gas and petrochemical industry, the fire service, the construction industry, mining and the military. MSA’s core products include self-contained breathing apparatus, fixed gas and flame detection systems, portable gas detection instruments, industrial head protection product, fire and rescue helmets, and fall protection devices. With 2014 revenues of $1.1 billion, MSA employs approximately 4,600 people worldwide. The company is headquartered north of Pittsburgh in Cranberry Township, Pa., and has manufacturing operations in the United States, Europe, Asia and Latin America. With more than 40 international locations, MSA realizes approximately half of its revenue from outside North America. For more information visit MSA’s Web site

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