Advanced Fire Systems Adopts New Global Brand

Leading North American fire business, Advanced Fire Systems Inc (AFSI), has rebranded as Advanced with new corporate and product identities, ensuring a consistent brand in all of the international territories in which it operates.

Since the opening of its USA HQ in 2007, Advanced has become a well-recognized fire systems manufacturer, offering industry-leading solutions for projects of all sizes and delivering world-class expertise. The company’s products, including its flagship Axis AX fire system, are certified to UL 864 9th Edition and are NFPA compliant with relevant state certifications including New York City and CSFM.

The Axis AX fire system includes easily networked 1, 2 and 4 loop intelligent panels, complete audio and command center options with a full range of devices and peripherals that make it suitable for almost any application. It offers dual redundant systems, fan control and mass notification options and is used in prestigious and challenging locations across the USA, Canada, South America and the Middle East.

Mike Troiano, CEO and President of Advanced’s US business said: “Advanced in the USA has been a rapidly evolving success story, delivering world class fire solutions to a wide range of customers. The new Advanced brand reinforces the values of our business and quality of our products. Our focus has always been on performance, innovation and customer support and our ongoing investment in these areas is one of the reasons for the success of the business.”

The Advanced business was formed in the UK in the later part of the twentieth century. Since then it has established operations in North America, the Middle East, and Australasia and become recognized as a world leader in the development and manufacture of intelligent fire detection systems. Its legendary performance, quality and ease-of-use sees its products used in prestigious and challenging locations all over the world, from single-panel installations to large multi-site, integrated networks. Advanced’s global product portfolio also includes ISO7240 and EN54 based fire panels, extinguishing control, and fire paging systems together with an extensive range of complimentary detection and notification devices.

More details can be found at

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