International Association of Fire Chiefs Power Campaign to Change Behaviors, Save Lives

Staggering statistics and the innate desires of two organizations to keep families safe are powering one of the largest fire safety programs in the U.S. Home fires take the lives of more than 2,500 people each year in the United States alone.* On average, seven people are killed in home fires every day.*

This fall, Energizer and the International Association of Fire Chiefs (IAFC) will partner for the 27th year to help lower this toll, educate the public about fire safety and encourage people to adopt life-saving habits through the Change Your Clock Change Your Battery® program.

An absence of smoke alarms is no longer the main problem in the United States, the IAFC and Energizer note. The installation of smoke detectors in homes has soared, from 10 percent in 1975 to 95 percent in 2000.*

Now the issue is keeping these smoke alarms working. Households with non‐working smoke alarms now outnumber those with no smoke alarms.* According to the National Fire Protection Association, three out of five fatal fire injuries take place in homes without working smoke alarms. And 71 percent of smoke alarms that failed to operate had missing, disconnected or dead batteries.

For 27 years, the Change Your Clock Change Your Battery® program has been dedicated to sharing the important reminder to replace the batteries in smoke and carbon monoxide detectors when you change your clocks for daylight saving time.

“Too many people fail to keep their smoke alarms functional,” said Fire Chief G. Keith Bryant, President and Chairman of the Board of the IAFC. “This is a needless risk with a simple fix: help protect yourself and your family by ensuring that you have working smoke detectors in your home. Many fire departments across the country have ongoing smoke alarm programs and can provide assistance. There is absolutely no reason why every home should not be protected by working smoke alarms.”

A working smoke alarm can make the difference in whether you have those critical extra seconds to safely escape. Energizer research revealed that more than 70 percent of individuals think their family would have enough time to evacuate in the event of a fire, and 30 percent say they or their family can detect a fire. But, the reality is very different. Home fires don’t give families much time to escape and are not always easy to detect. In fact, while only 20 percent of reported home fires occurred between 11 p.m. and 7 a.m., overnight fires caused half of all home fire deaths.* Moreover, 36 percent of fatal fire victims don’t wake up before being injured.*

“At Energizer, we believe tragedies caused by fire can be reduced through strengthening relationships with our communities, fire safety education and proactive prevention,” said Brad Harrison, the company’s Vice President of North America Marketing. “We also feel a deep connection and a sense of responsibility to help keep families safe. Our 27 year partnership with the IAFC has touched the lives of families across the country and we’re committed to Change Your Clock Change Your Battery outreach.”

To help give more families those critical seconds, Energizer is donating a quarter of a million batteries this fall to fire departments across the country to distribute to families in their communities. Together, they will host Fire Safety Awareness events in 20 markets throughout October, National Fire Prevention Month, until the end of daylight saving time on Sunday, Nov. 2, 2014. Local firefighters and the beloved Energizer Bunny® will be making public appearances at these fun-filled family events.**

Elliot Kaye, Chairman of The U.S. Consumer Product Safety Commission, echoes the IAFC and Energizer‘s fire safety message in saying, “Each year, thousands of Americans are injured by fires in homes that had no smoke alarms or no working smoke alarms. We support all efforts to prevent fire tragedies. Protect your family tonight by making sure that each floor and each bedroom has a working alarm.”

The Change Your Clock Change Your Battery program is just one of the ways Energizer brings to life the company’s commitment to power safety and responsibility, while making a positive impact in communities across the country. For more information on the program, including a full list of dates and locations the Fire Safety Awareness events, and to download fire safety materials, please visit


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