BullEx Digital Safety engages European, Canadian markets

BullEx® Digital Safety announced that the company is continuing its international expansion efforts, including new sales and marketing activities into Europe, Canada and the Caribbean. The market for BullEx products in these three new geographic regions exceeds $1 billion.

From March 27 to April 7, senior BullEx executives will be traveling to the United Kingdom, Ireland and Western Europe to attend trade shows, meet with new and prospective customers and develop sales operations. They will be showcased at the Institutional Occupational Safety and Health (IOSH) Emergency Management Conference in Dublin, Ireland on April 3.

From April 21 through 22, the company will attend the International Association for the Prevention of Accidents’ (IAPA) Health & Safety Canada in Toronto. The annual conference and trade show is Canada’s largest and longest-running health and safety event and will host more than 400 exhibitors in 2008.

BullEx will also attend the Safety & Health Expo in Birmingham, UK from May 13 through 15. The conference and trade show is billed as Europe’s leading annual health and safety event, with more than 22,000 attendees in 2007. The 2008 event will offer extensive exhibition and live demonstration areas, a comprehensive seminar program and awards ceremonies.

BullEx will coordinate its sales and marketing campaigns in Europe and Canada from the company’s Capital Region headquarters, which currently employs approximately 40 people in manufacturing, sales and executive capacities.

Thousands of corporations, universities, hospitals, fire departments and government agencies are currently using BullEx simulators, which include the Intelligent Training System™ (I.T.S.), I.T.S. Xtreme™, BullsEye™ and HotShot®. For additional information on BullEx Digital Safety or any of the company’s products and services, please call 1-888-4BULLEX/518-689-2023 or visit the company’s Web site at www.bullexsafety.com.

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