Despite the devastation hurricanes, tornadoes, wildfires and other emergencies and disasters have caused in recent years, only 60 percent of Americans say preparation for natural or man-made disasters is very important to them.
This year, during National Preparedness Month, the Federal Emergency Management Agency and the Ad Council’s Ready public service advertising (PSA) campaign is determined to drive home one message: “you never know when the day before is the day before.”
With only 17 percent of Americans claiming to be very prepared for an emergency situation, it is important to encourage preparedness year round and provide the necessary tools that will allow them to be survivors and not victims.
- The four steps the Ready Campaign recommends every family take when preparing for the unexpected. And, why refreshing a plan is just as important as creating one in the first place.
- The latest “Get Tech Ready” web resources every family needs.
- How to educate yourself to all hazards near where you live and how to stay informed about possible emergencies in your community.
- How being prepared could not only save your life, but saves others, by allowing first responders to focus precious resources on the country’s most vulnerable citizens.
- The latest statistics on why Americans know they should prepare but don’t.
Ready campaign PSAs can be viewed and downloaded at: www.Ready.gov/psa.
For the latest “Get Tech Ready” resources visit www.Ready.gov/tech.
Request for additional information on National Preparedness Month or the Ready Campaign can be directed to: Ready@fema.gov.