AN INSTANCE OF ENTERPRISE.
A notable instance of enterprise for the general good, rather than its own exclusive benefit, is that the Goodyear Tire and Rubbber Company has taken up the “buy a bale of cotton” movement in which efforts are being made to move at least a part of the South’s enormous cotton crop this year. The company issued instructions to the managers of Goodyear’s eight branches in the cotton belt, to buy bales of cotton and to place them in the branch show windows, each bale bearing the name and address of the planter from which it has been purchased, and in addition an exhortation to others to do likewise. “The present situation, due to the accumulation of such a large crop with no means of selling it, may yet prove of value to Southern farmers,” said a Goodyear official upon his return from the South. “Too much reliance has been placed by farmers on one, or at least two, staple crops. When these fail, or when they cannot be turned into cash, the farmers are left helpless.” As a manufacturer of fire hose cotton is. of course, of direct interest to the Goodyear Tire and Rubber Company and the company’s attitude shows the broad view it takes on trade questions and its optimistic view relative to business in general. Following its recent announcement of “No war prices on Goodyear tires,” the company’s latest move in regard to cotton is decisive evidence of the keen business judgment of the directing heads of the concern.