BUSINESS IS ON THE UP AND UP

BUSINESS IS ON THE UP AND UP.

—facts prove it

  • Fact 1—The circulation of FIRE ENGINEERING is UP. For 18 consecutive months now our circulation has shown a steady increase. During 1935, for example, circulation increased 15% over 1934.
  • Fact 2—The fire equipment business is UP. Most reliable indicator of this—shipments of motor fire apparatus — shows that sales for 1935 were 44% ahead of 1934. 110% ahead of 1933!
  • Fact 3—The makers and suppliers of fire equipment are waking UP. We know this is true because advertising in FIRE ENGINEERING is UP. During 1935, we carried 38% more advertising than in 1934!
  • Just two years ago we said, in this column, “The fire equipment business is beginning to show real signs of life.”
  • Don’t say we didn’t warn you.

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