CHIEF MULLIGAN PRAISES FIRE SERVICE JOURNALS
Chief Terrence Mulligan of the Sacramento, Calif., Fire Department, in describing his city’s successful 1949 Fire Prevention Week campaign, paid compliment to the impetus given fire prevention by Fire Engineering and other fire service publications. “It is my belief,” wrote the Chief “that the intensive campaign being waged by editors in fire service publications is paying dividends.”
Local newspapers prove a fertile field of promotion for Sacramento’s week program. As a matter of fact, Chief Mulligan finds the papers most cooperative in keeping up fire prevention promotional pressure all-the-year-round.
If the 1949 Sacramento campaign taught anything, it is the value of sound, timely, newsy publicity which reaches the greatest number of people in the most telling manner. As witnessed by the accompanying picture. Chief Mulligan and his department overlook no opportunities to secure this publicity.