Come to Life!

Come to Life!

“He who is silent is forgotten; he who does not advance falls back; he who stops is overwhelmed, distanced, crushed; he who ceases to grow greater becomes smaller; he who leaves off, gives up; the stationary condition is the beyinning of the end.”

NOW Is the time for all good men to stop shaking in their boots, get back into fighting trim and prepare to take advantage of the big opportunities that are unquestionably just ahead.

  • You can’t afford to be caught napping these days. There are too many others all ready to jump in and take your place whether it’s a job or a business you have.
  • So roll up your sleeves, pitch in and start on your way again to bigger accomplishments.
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Come to Life!


Come to Life!

’Tis a coward that quits to misfortune,

’Tis a knave that changes each day;

’Tis a fool who wins half the battle,

And then throws all his chances away.

There is little in life but labor,

And tomorrow may find that a dream, Success is the bride of Endeavor,

And Luck but a meteor’s gleam.

The time to succeed is when others, Discouraged, show traces of tire;

The battle is fought on the home stretch And won twixt the flag and the wire.

It’s easy for people in business these days, whether they make fire equipment or anything else, to lay down on the job and blame it all on the depression. But this very attitude is making it just that much easier for those who haven’t relaxed their efforts to step in and carry away the trophies of a battle half won by the others.

The fire equipment maker’s best sign of life is his advertising in FIRE ENGINEERING—it’s the buyer’s safest assurance of his stability and progressiveness.