A few years ago our publishers column pointed out that FIRE ENGINEERING is aged but by no means a relic. It noted that, except in antique shops, no premium is set upon age itself in human affairs. However, wisdom, which usually results from long experience is highly valued especially in the fire service.
The entire staff of FIRE ENGINEERING is naturally proud of its long heritage of service to the fire protection profession. Its accomplishments over the more than 86 years of continuous publication are a matter of record and common knowledge in this field. Despite the stature FIRE ENGINEERING enjoys, it has always been alert to the times in keeping with its mission—to inform the fire service of all changes and trends that may affect it.
From time to time changes have been made within these pages affecting the style and format. Each was designed to assist our readers obtain information more easily and at the same time permit our advertisers to present their products in a more attractive manner. In recent years these have included improved cover and page design, larger type and new columns on specialized subjects. In the past year the latter have been increased to include volunteer practices, industrial fire safety and legal problems of the fire service. All of these are authored by expdrts in the field and complement the more than 50 years of cumulative fire service experience represented by the full-time editorial staff.
This month readers will note even greater improvements. The cover has a new look, yet at the same time it retains the clean, artistic impact that has characterized FIRE ENGINEERING over the past few years. The same trend is carried onto the contents page with the inclusion of color to increase its attractiveness, yet with simplicity which pennits quick identification of any article or department position.
In the editorial well the flow-through design of articles has been improved to promote easier reading and therefore a quicker grasp of important details. For the first time color has been employed in this section to improve illustrations and thus further increase editorial impact. Despite these changes, in keeping with the times, all regular features have been maintained in familiar positions so that long-time readers or new subscribers have no difficulty in quickly locating their favorite sections.
Another and most important change is immediately apparent. To further assist our readers obtain information in the easiest possible manner, this issue inaugurates the FIRE ENGINEERING Reader Service Card. Printed on heavy insert stock it permits fire service officials to obtain a wealth of information concerning products advertised in FIRE ENGINEERING with a minimum of effort.
Its use is simple. While reading through the pages note that each advertisement, new product announcement and manufacturers literature offer has a code number. If additional technical detail is desired, turn to the Reader Sendee Card and circle the numbers on the card corresponding to the product code. Then fill out the card, giving full identification details including your Zip Code, and drop the postage-paid, self-addressed card in a convenient mail box. We’ll do the rest. In a short time you’ll receive complete information from the manufacturer.
We hope these changes please everyone. While we know that perfection is humanly impossible, we are confident that the great majority of readers will find that FIRE ENGINEERING continues to provide them with the type of material they have come to expect over the years.
There have been many changes in the fire service over the years and the publications serving the field are not excepted. FIRE ENGINEERING has always attempted to keep its readers aware of the changes and to interpret them so that all may be posted on the facts which may affect their positions. The present changes in FIRE ENGINEERING reflect the impact of our modern times and mark another milestone in its long and distinguished history.