REALIZING that the average fire fighter has a good sense of humor, the Texas Company, makers of the famous Fire Chief Gasoline, are featuring a series of cartoons in their FIRE ENGINEERING advertising with an offer to send special copies autographed by Ed. Wynn and suitable for framing.
- “The response thus far has been highly gratifying,” Texaco’s advertising department told us a few days ago. “We have already received more than 500 requests for the first of the series and they keep coming in right along. We still have a supply of the cartoons which we shall gladly mail without charge to anybody in the fire service who wants one.”
- It pleases us, for one thing, to see our readers get the advantage of such a generous offer. Quite naturally, we are mighty happy, too, to have this further sound evidence of FIRE ENGINEERING’s effectiveness as an advertising medium.