High Record for Goodrich Tires

High Record for Goodrich Tires

In a newspaper interview. W. H. Rankin, vice-president of the Mahin Advertising Company, of Chicago, gives an interesting talk on the advertising done by leading manufacturers, especially in the automobile business, for the past year and shows the prospects for the future. He says 1915 will pass into history as an unusual year of big business, and that it is safe to predict that in 1916 the automobile and accessory manufacturers will make the best record in these lines. “Never before,” he says, “was the tire business so good as in 1915. A protracted fall made it possible for people to drive their cars later than usual. A New York paper says the B. F. Goodrich Co., the leader in the production of automobile tires, in 1915 increased its total sales 35 per cent, over those of 1914. This company has brought about a reduction of 45 per cent, in the prices of tires to users during the past two years. Yet, with this lowering of prices, the Goodrich Company is able to show a big increase in its total business. Its output, as reported recently, reached the high-water mark in automobile tire making by a single day’s production of over 14,000 tires.”

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