Honeywell (NYSE:HON), a global leader in personal fire protective equipment, announced today that all Honeywell First Responder Products’ (HFRP) turnout gear products will be branded under the signature Morning Pride chest logo, recognized as America’s pride all around the world.
The Morning Pride line of turnout gear will include the original model Morning Pride TAILS™ – renowned worldwide for its proven protection and superior performance – and the newly re-engineered Morning Pride VIPER and Morning Pride EDGE. The new VIPER and EDGE models have been specifically designed for unique sets of requirements while offering the most popular and in-demand features that over the years have become Morning Pride signatures: innovative high-performance options, maximum customization, quality, and reliability.
The new strategy is the result of HFRP’s goal to continuously advance its product portfolio to meet the needs of firefighters as well as to respond to input from firefighters, who play a vital role in the company’s product development and brand evolution.
“Morning Pride is an iconic brand that has been trusted by firefighters since 1924 and associated with innovation, superior product performance, and leading customization,” said Jeff Morris, president of Honeywell First Responder Products.”HFRP is committed to honoring Morning Pride’s® legacy by expanding its product offering under the Morning Pride umbrella.”
“Fire departments’ needs are very specific and continuously growing,” Morris added. “Honeywell First Responder Products is in a great position to match those needs to the exact product that will work for them, while continuing to offer the highest quality, performance, and options customization long associated with the Morning Pride brand.”
The new branding strategy will be launched at FDIC April 9-11. Visit Honeywell First Responder Products booth 1223 for more information.