The International Association of Fire Chiefs (IAFC) today launched a new resource. Taking Responsibility for a Positive Public Perception, the result of the association’s Fire and Emergency Service Image Task Force. The document offers, in equal parts, a frank and straightforward discussion of the issues surrounding public perceptions of our industry, and tools and resources to support local action to promote a positive public image.
Download this document as a PDF HERE (2 MB).
“The positive image of the fire service is something we can’t take for granted anymore,” said Hank Clemmensen, IAFC president and chairman of the board. “The truth is, the only ones who can ensure we continue to enjoy a positive public perception is us.”
For more information on the resource, visit http://www.iafc.org/Media/PressReleaseDetail.cfm?ItemNumber=6656.
For other articles on public perception, consider Fire Service Marketing, Have You Hit the ‘PITCH’ Today?, and At the Crossroad: Fire Service Marketing and the Strategic Plan.