Is It a Matter of Luck?

Is It a Matter of Luck?

AT one time in his life, the famous humorist Mark Twain published a country newspaper out in Missouri. One of the subscribers found a spider in the folds of his paper and wrote the editor asking whether it meant good or bad luck, to which Twain replied:

“Dear Subscriber: Finding a spider in your paper was neither good luck nor bad luck for you. The spider was merely looking over our paper to see which merchant was not advertising, so he could go to that store, spin his web across the door and lead a life of undisturbed peace ever afterward.”

WE quite agree with Mark. Cobwebs have a meaning far more real and significant than mere superstition. They are markers on the road to decay—labels of the business that tries to slumber along without advertising.

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