“It Certainly Was a Dirty Dig”
Our Own Advertisement.
We believe it will interest you.
This Page from our May 3 Issue is Reprinted by Request(of the author.)
THE other day a kind friend called us up on the telephone and told us that we had the best editorial department and the poorest advertising department of any publication he knew.
- Gosh all hemlock! Just as we had got to thinking that our advertising pages were almost as interesting as our editorial pages, too! But perhaps he’s right.
- It seems that this prospective advertiser is a reader and an admirer of FIRE AND WATER ENGINEERING, and hoped some day to use our advertising pages for telling our readers what a splendid product he has to sell them. Business has been improving and he has reached a point where he is about ready for us.
- But we haven’t called on him recently. We have written quite frequently, and we do plan to call in person just as soon as we can possibly find the time, but meanwhile we are going to let you in on a little secret as to why we can’t call oftener on our good friends.
- We are not a big organization and we have to utilize our time in such a way as to develop the most business in the most economical way. For instance, in the time that it takes to make one personal call we can sit at our desk and write ten personal letters, or write a formletter that will go to several hundred more, or we can write stuff like this you are reading, publish it in FIRE AND WATER ENGINEERING and reach several thousand!
- Does that convey an idea as to the power of advertising?
- When we do make a call following all this preliminary work, it is more apt to register. Letters and advertising pave the way for future sales, and advertising in FIRE AND WATER ENGINEERING is particularly effective because these pages are read with so much interest. Right?
*The press-run of this issue is in excess of 6,000 copies.