L. A. Co. F. D., Ford Sponsor Fire Prevention Poster Contest
An example of cooperation between industry and the fire service to promote fire prevention was demonstrated recently in Pico Rivera, Calif.
A project for junior high school students to create fire prevention posters was started in 1960 with the cooperation of the Los Angeles County Fire Department and the Ford Motor Company Los Angeles Assembly Plant in Pico Rivera.
The 1966 winner, Craig Westbrook, 14, of St. Hilary School, saw his winning poster displayed on a billboard donated as a public service by the Foster and Kleiser Outdoor Advertising Company.
The project began with Ford and L.A. County seeking effective means of reaching community homes through a fire prevention poster contest running concurrently with Fire Prevention Week with competition limited to art classes in six local junior highs. The first contest resulted in approximately 30 posters, and prizes went to first and second-place winners.
In 1966, more than 275 posters were entered. Prizes now total 12, and scalemodel automobiles are presented to each contestant during ceremonies after a tour of the assembly plant. The program receives excellent coverage from area newspapers.
“Imaginative programs of this type with industry and the fire service cooperating can be very important to extending fire prevention programs in our schools,” commented Division Chief Everett Doe, commander of L. A. County’s Fire Prevention and Training Bureau.
L. A. County F. D. photo