“MEMBER A. B. C.—A. B. P.”
WHAT is the significance of FIRE ENGINEERING’S membership in both the Audit Bureau of Circulations (A. B. C.) and the Associated Business Papers (A. B. P.)?
- It means, among other things, that we are pledged “to consider first the interests of the subscriber” and “to subscribe to and work for truth and honesty in all departments—editorial, advertising, subscription, etc.” It means that we make available to our advertisers and prospective advertisers an absolutely clean and reliable circulation count—checked and rechecked regularly by the A. B. C. auditors. It means, above all, that we are adhering strictly to the highest principles of publishing practice.
- To qualify for A. B. P. membership, a publication, for one thing, has fo belong to the A. B. C. and conform to its rigid circulation requirements. FIRE ENGINEERING has not only been a member of both A. B. C. and A. B. P. for many years but it is now the only paper claiming to reach any part of the fire service that holds membership in either or both—a distinction that we feel highly and justly proud of.