Moving Pictures of Fire Prevention
The moving pictures are now to be utilized in the fight against fire. The E. I. S. Motion Picture Corporation has the new one-reel drama under way and it is promised that it will be something original in the way of an industrial picture. The scenario, which has been writteh by Roy McCardell, tells the need of fire protection and emphasizes the frightful cost of lack of preparedness, which is annually taking a toll of 3,000 lives and $200,000,000 in property in this country. While the subject is frankty an advertisement (for the Pyrene Manufacturing Company), being called “A Pyrene Romance,” it is reported to open a new field in industrial filmdom, in that it combines a plot with all the elements of human interest. Were it not admittedly an advertisement, it is said that that fact might not be apparent at first sight, so skilfully has Mr. McCardell introduced the fire extinguisher. There have been many films in which fire scenes occur, and in many others these extinguishers are used just as an ax or fire hook might be used, but in this the need for fire protection is the axle on which the romance turns. The outdoor scenes will all be made in the south, the studio scenes being staged in NewYork City later. On Monday, March 6, in the banquet room of the American Hotel Annex, St. Louis, Mo., an instructive meeting was held under the auspices of the Pyrene Manufacturing Company. Mr. S. Briggs, local agent, had arranged a very interesting and instructive program. Chief Henderson of St. Louis spoke on “F’ire Prevention from a Chief’s Standpoint,” and handled that subject excellently. Hon. Walter Bennett, slate fire marshal, of Illinois, spoke on “Burning Question of the Hour.” W. R. Hotchkin of New York City handled the subject on “The Sales Possibilities of the Unknown Want.” and T. F. Flanagan of New York, with slides, showed advertising plans of the Pyrene Company for 1916. J. P. F.agan of St. Louis, Truck No. 13, operated the stereopticon.