Phoenix Little Red Book

Phoenix Little Red Book

In a public service effort to save lives and property, the Phoenix Fire Department and AD 2 Phoenix, an organization of advertising people, have combined to write “the little red book.” The bright red pamphlet is distributed free by local savings and loan banks, and contains information on fire prevention and protection, smoke detectors and home exit fire drills.

AD 2 has developed ads to be broadcast on radio and TV and placed in papers. The Phoenix Fire Department is supplying the booklets.

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