The Human Side of Fire Prevention
In the course of an interesting speech on “The Human Side of Fire Prevention” before the Poor Richard Club at Philadelphia, Pa., on November 1st, C. Louis Allen, president of the Pyrene Manufacturing Company and the New York Salesmanship Club, said: I am constantly reminding Pyrene salesmen that no amount of technical training in salesmanship will take the place of that fine ability to “put yourself in the other fellow’s shoes”— to get on his side of the fence and view the proposition from his standpoint, so I shall try and place myself as nearly as possible in your position. What would happen in your home if a fire broke out right now? Think it over. What might happen in your home, in your factory, in your store, if a fire should break out right now? Wou’d that I had the power to paint that picture so vividly that you might catch for an instant a vision of your own property on fire—that you might hear the fiendish crackle of flames as they eagerly lick up the treasures and accumulations of a lifetime and send your cherished hopes and ambitions to join the nation’s great annual ash heap. A bit theatrical and melodramatic. But let me tell you something. Some of you men arc going to have a fire one of these days in your store, your office, your factory—more probably in your home, because that is, where 55 per cent, of all fires occur, and if I succeed in arousing any of you here and now to the need, the imperative necessity to prepare to fight when the fire demon comes, I am willing to be considered a bit dramatic just now. And, by and large, that is exactly what the Pyrene Company is trying to do for the nation. There you have the keynote to our advertising policy. Our work consists largely in the awakening of the slumbering consciousness of the people—in arousing them to a realization of their everpresent peril from the red demon of fire; for of what use is it to tell the people what they need to safeguard them if they are not vet conscious of their danger? Can we not learn the need of preparing to fight fire without first suffering the horrors of a great national holocaust? Over one million Pyrenes are now safeguarding lives and property in homes, factories and business establishments. That they are serving the people well and helping in a small way to reduce the great fire loss is being daily proven in almost every city of the land. Our never-ending problem is to arouse the people to a realization of their present need for protection. A Mexican word “Manana” (meaning to-morrow) is typical of those who have never had a fire. The Pyrene Company has prospered—during the past two years its business has increased more than 60 per cent. We are deeply grateful for the confidence and good will which have made this progress possible. We are trying to keep ever before us the ideal that business is service, and that the measure of our prosperity will be in proportion to the value of our service. A few months ago we found that our opportunity for service was limited hv reason of the fact that we sold only th quart Pyrene extinguisher. We, therefor cided to manufacture and market a ful of fire appliances. Progress everywhi usually due to the aggressiveness of man or organization commercially intei in the commodity that represents the pro How much electricity do you suppos would be using to-day were it not for the cerns commercially interested in educatin And so it is with Pyrene, which we he make synonymous with all that is best in protection.