THE NEW YEAR A SEASON OF PROMISE.

THE NEW YEAR A SEASON OF PROMISE.

It is recorded that in ancient times a king desirous of securing a pearl of wisdom for his guidance and that of his people, summoned the philosophers of the day to present their best thoughts that he might select one, if he deemed any to be sufficiently good, and it was: “And this, too, shall pass away,” the offering of one wise old man, that was accepted by the king. The sense of the inevitable passing of things and the equally as certain working of the law of compensation, by which the place of that which is no longer with us is taken by something else, in the processes of experience, evolution and experience and progress, naturally presents itself at this season. By the time this issue of FIRF. AND WATER ENGINEERING reaches its many readers the old year, 1914, will have passed away and the new year, 1915, will have entered upon its span of life. In looking back upon the twelve months just drawing to a close and in looking ahead to the new year the first fact that forces itself upon us is that the general conditions have been and still are beyond normal. The sudden and terrible European war, with its attendant business disturbances, is in everyone’s mind, but at that it would be a mistake to regard a continuance of depression here as probable, for, despite the war, and in a good many instances, because of the war, 1915 promises to bring to us the first real fruits of a new era of prosperity, one that is ours if we will but reach out and take that which is waiting for us, which needs us and which will place the business of this country upon a larger and a firmer foundation than ever. We mean the increased trade opportunity at home and abroad. During the recent season of depression FIRE AND WATER ENGINEERING inaugurated a series of articles, written specially for it by an expert observer of business and financial conditions, which have shown that not alone was light to be seen ahead, but that actual conditions were not as black as they were painted in some circles. In these articles it has been pointed out that no need to hold up public necessities, such as fire department equipment and water works improvements, actually exists, and that despite any talk to the contrary, municipalities can raise the money needed for such things. How they can do it has been shown, and how they are doing it in widely scattered localities is shown, and we believe that in doing this, we have been doing a share to restore normal conditions and maintaining this journal’s record for furthering the best interests of the fire and water circles of the country. During the past year the policy of presenting much special technical matter of material value to chief engineers of fire departments and superintendents of water works has been adhered to and this matter has” been appreciated to such an extent that this policy will be continued and broadened in the new year. The patronage of the past year has been gratifying, particularly so in view of unsettled conditions prevailing in some circles. That this was wise is illustrated by the extensive publicity campaigns conducted by shrewd business concerns the country over. For one thing manufacturers have realized that the circulation of FIRE AND WATER ENGINEERING is a peculiarly valuable one in character, this paper going to, and being read by, fire chiefs and water superintendents who know, of their own knowledge, the needs of their departments, and who, by virtue of their positions and practical knowledge, are consulted by those city officials who have to provide for and authorize department purchases. It was wise also because, as recently expressed by J. B. Sheffield, the advertising director of Gimbel Bros, department stores, in discussing the temptation to discontinue advertising at this time: “Probably more money is wasted in advertising by running constantly in a publication for a long time and then suddenly dropping out, than in any other way. It amounts to deliberately throwing away the good will which the readers of that publication have laid up for the advertiser’s name and product.” It is in confidence that tlie outlook is indeed bright and that the greeting is not mere empty words that the publisher of FIRE AND WATER ENGINEERING wishes all its readers a very happy New Year.

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