There once was
an Automobile Driver who used all Six Cylinders going Down Grade, but when he came to a Hill he took the wires off two Spark Plugs and tried to negotiate the hill on Four Cylinders. You will agree that he was a Pretty Foolish Driver.
Yet a Lot of automobile advertisers and other advertisers are Just Like Him. Last fall and winter when they couldn’t supply their Customers’ Demands (the Going was Good) they advertised on a very Large Scale (used Six Cylinders). Now that they have Struck the Upgrade, quite a Few of them are Deliberately getting out and taking the Wires off two of their Spark Plugs. Just like theGrocer who Pulled Down the Curtains in his store because his groceries Weren’t Selling.
Another automobile company Took an Opposite View. They ran on Six Cylinders in good times; now they are running on Six and Giving her a lot of Extra Gas. When others are Dropping Out they are going Strong. Here’s what they say:
“With summer coming on and the market slowing up we’ve started advertising big. We are running more and larger copy than we used last winter. Our business is brisk.
We sold more cars in August than in June.”
A lot of Pessimists say we are in for a business depression This Winter. Those who Discharge their Best Salesmen doubtless will find business slow. But think—how much Better it would be for Everyone to keep On His Toes and when business shows Signs of Slowing Down, step on the Gas, keep Hitting on All Six—and take the Hill on High!
MORAL: The purpose of Advertising is to Sell Goods and the time to Push Advertising is when Sales Don’t Come Easy.
Courtesy New York Evening Post